This is the privacy policy for www.atamoda.co.uk (Site). The Site is operated by alta moda (we, us and our). For the purposes of the Data Protection Act 1998, we are the data controller.
We are committed to protecting your privacy online. We appreciate that you do not want the personal information you provide to us distributed indiscriminately and here we explain how we collect information, what we do with it and what controls you have.
By using the Site, you consent to the collection and use of information in accordance with this privacy policy.
We reserve the right to change this privacy policy from time to time. This privacy policy was last updated on 18th October 2024.
Information we may collect from you
We may collect and process the following information about you:
- information (such as your name, email address, postal address and telephone number) that you provide if you purchase any products through the Site, complete any forms on the Site, upload or submit any material via the Site or request any information;
- details of any transactions made by you through the Site;
- communications you send to us, for example to report a problem or to submit queries, concerns or comments regarding the Site or its content;
- information from surveys that we may, from time to time, run on the Site for research purposes, if you choose to respond to them; and
- details of your visits to the Site, the resources you access and any data you download.
You are under no obligation to provide any such information. However, if you should choose to withhold requested information, we may not be able to provide you with certain services.
Uses made of your information
We will use the information you provide to:
- if you purchase any goods or services, (a) enable us to process your orders and (b) verify and carry out financial transactions in relation to any payments you make online;
- provide you with any services and information offered through the Site which you request;
- audit the downloading of data from the Site;
- improve the layout and/or content of the pages of the Site and customise them for users;
- identify visitors to the Site;
- carry out research on our users’ demographics;
- send you information we think you may find useful or which you have requested from us, including information about our products and services or those of carefully selected third parties, provided you have indicated that you do not object to being contacted for these purposes;
- allow carefully selected third parties to send you information directly which you may find useful regarding their products and services, provided you have indicated that you do not object to being contacted for these purposes.
You can tell us not to contact you with information regarding our products and services or those of third parties or to share your details with third parties so that they can send you information regarding their products and services, either at the point such information is collected on the Site (by checking or un-checking (as directed) the relevant box) or by following the unsubscribe instructions on any communications sent to you. You can also exercise the right at any time by contacting us using the contact details at the end of this privacy policy.
Non-personal information
When you visit the Site, we may automatically collect non-personal information about you, such as the type of internet browser you use, the website from which you have come to the Site and your IP address (the unique address which identifies your computer, or your Internet Service Provider on the internet) which is automatically recognised by our web server. You cannot be identified from this information and it is only used to assist us in providing an effective service on the Site and to collect broad demographic information for aggregate use.
Cookies
The Site uses cookies to store certain information. Cookies are pieces of information that a website transfers to your browser to store and track information about you. Although they do identify a user’s browser, cookies do not personally identify users, nor do they contain any personal information. Cookies are specific to the server that created them and cannot be accessed by other servers. We cannot therefore, track your movements around the Internet. However, advertisement providers can do this. This is how targeted advertising works. We use cookies to:
- recognise you when you return to the Site;
- allow you to navigate the Site more quickly and easily;
- store any preferences and / or your shopping basket contents;
- analyse traffic and estimate our audience size and patterns.
We do not use cookies to store your credit or debit card details. All credit or debit card information is handled directly by PayPal, our payment provider.
Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that. However, you may not be able to take full advantage of the Site if you do so.
Information sharing
We may disclose aggregate statistics about visitors to the Site, customers and sales in order to describe our services to prospective partners, advertisers, and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.
In the event that we undergo re-organisation or are sold to a third party, you agree that any personal information we hold about you may be transferred to that re-organised entity or third party.
We may disclose your personal information if required to do so by law or if we believe that such action is necessary to prevent fraud or cyber crime or to protect the Site or the rights, property or personal safety of any person.
Public forums
The Site may, from time to time, make chat rooms, message boards, news groups and/or other public forums available to its users. Any information that is disclosed in these areas becomes public information and you should exercise caution when using these and never disclose your personal information.
External links
The Site may, from time to time, contain links to external sites. We are not responsible for the privacy policies or the content of such sites.
Payment processing
If you purchase any goods or services through this website, payments will be made through our payment solutions provider, PayPal. You will be providing credit or debit card information directly to PayPal which operates a secure server to process payment details, encrypting your credit/debit card information and authorising payment. Information which you supply to PayPal is not within our control and is subject to PayPal’s own privacy policy and terms and conditions, available here: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full.
Security
We place great importance on the security of all personally identifiable information associated with our users. We have security measures in place to attempt to protect against the loss, misuse and alteration of personal information under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to personal information. Whilst we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we use all reasonable efforts to prevent it.
You should bear in mind that submission of information over the internet is never entirely secure. We cannot guarantee the security of information you submit via the Site whilst it is in transit over the internet and any such submission is at your own risk.
It is advisable to close your browser when you have finished your user session to help ensure others do not access your personal information if you use a shared computer or a computer in a public place.
Storage of your information
Information that you submit via the Site is sent to and stored on secure servers located in the United Kingdom. This is necessary in order to process the information.
Your rights
You have a legal right under the Data Protection Act 1998 to a copy of all the personal information about you held by us. On request, we will provide you with a copy of this information subject to a fee not exceeding £10. You also have a right to correct any errors in that information. As mentioned above, you have a right to prevent the use of your personal information for direct marketing purposes.
Contacting us
Please submit any questions, concerns or comments you have about this privacy policy or any requests concerning your personal data by using our contact details, by telephone on +44 (0)1442 211389 between the hours of 9:00 AM to 5:30 PM, Monday to Friday, or write to us at:
alta moda
25 High Street
Hemel Hempstead
Hertfordshire
HP1 3AA
Thank you for your time.
The alta moda Team
